Product Placement In Lady Gaga’s “Telephone”
Making a music video with as high a production value as Lady Gaga and Beyonce’s “Telephone” costs a lot. It’s become common practice for artists to turn to a company or two to sponsor their videos, but a video as epic as “Telephone” required multiple sponsors. We decided to keep track of the ones we noticed, since they were so overtly featured in the video. Here’s what we caught: Virgin Mobile cell phones (how could you miss them, really), Diet Coke cans (used as curlers), Wonderbread and Miracle Whip (to make sandwiches — yeah, these two were weird), Polaroid, Honey Bun (doubt this was really product placement so much as a prop), Monster Heartbeats by Lady Gaga headphones (worn by a woman in the prison yard), and Plentyoffish.com dating website (used by the prison warden).
Were you distracted by so many products jammed into less than 10 minutes? Or did the product placement not really bother you?
Post from: Crushable
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